{"id":1379,"date":"2024-08-08T14:12:35","date_gmt":"2024-08-08T14:12:35","guid":{"rendered":"https:\/\/tupropiamarca.com\/site\/?p=1379"},"modified":"2024-08-08T18:47:05","modified_gmt":"2024-08-08T18:47:05","slug":"sobre-automation","status":"publish","type":"post","link":"https:\/\/tupropiamarca.com\/site\/sobre-automation\/","title":{"rendered":"Sobre Automation"},"content":{"rendered":"\n

\u00bfQu\u00e9 es Automation?<\/h4>\n\n\n\n

Email Automation son los mails que se env\u00edan de manera autom\u00e1tica a partir de ciertos disparadores o eventos que tienen que ver con el comportamiento de tus contactos o con determinadas fechas.<\/p>\n\n\n\n

\u00bfC\u00f3mo funciona Automation?<\/h4>\n\n\n\n

\u00a1Es f\u00e1cil! Solo debes elegir un evento disparador, una campa\u00f1a de referencia, cu\u00e1ndo se va a enviar tu campa\u00f1a automatizada, y qu\u00e9 d\u00edas de la semana tendr\u00e1 lugar el env\u00edo.<\/p>\n\n\n\n

\u00bfQu\u00e9 eventos disparan las campa\u00f1as automatizadas?<\/h4>\n\n\n\n

Los eventos disparadores pueden estar basados en fechas o en comportamientos. En el segundo caso, estos eventos pueden ser: la apertura de una campa\u00f1a, un clic en cualquier enlace o bot\u00f3n dentro de la misma, un clic en un enlace o bot\u00f3n espec\u00edfico, la suscripci\u00f3n a una lista de contactos, y la desuscripci\u00f3n de una lista de contactos.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

\u00bfC\u00f3mo crear una campa\u00f1a Automation para eventos anuales?<\/h4>\n\n\n\n

Sea que quieras enviar saludos de cumplea\u00f1os o hacer llegar vencimientos, para crear una campa\u00f1a que se dispare a partir de estos datos, primero deber\u00e1s crear los correspondientes\u00a0campos personalizados\u00a0con un tipo de campo que sea \u201cEvento anual<\/strong>\u201c, y tener completos esos campos con los datos necesarios.<\/p>\n\n\n\n

Esos datos se ir\u00e1n completando\u00a0a partir de un\u00a0formulario de suscripci\u00f3n, o bien, los importar\u00e1s tu mismo. En este caso, el formato del valor deber\u00e1 mes-d\u00eda, con dos d\u00edgitos por cada uno. Por ejemplo, uno de tus contactos cumple el 16 de abril, entonces en tu documento deber\u00e1 figurar 04-16.<\/p>\n\n\n\n

Ahora s\u00ed, ya puedes crear la\u00a0campa\u00f1a Automation\u00a0y en la configuraci\u00f3n de la misma deber\u00e1s elegir como evento disparador \u201cEvento anual<\/strong>\u201c.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Y luego elegir como fecha espec\u00edfica el campo personalizado que creaste previamente, por ejemplo, \u201cCumplea\u00f1os<\/strong>\u201c.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Al resto de la campa\u00f1a la configurar\u00e1s y editar\u00e1s como mejor te parezca y \u00a1listo!<\/p>\n\n\n\n

Una vez activada la campa\u00f1a, la misma se empezar\u00e1 a enviar cada vez que corresponda. Cuando se cumplan las condiciones que estableciste, los contactos de la lista seleccionada recibir\u00e1n tu mail.<\/p>\n<\/body>","protected":false},"excerpt":{"rendered":"

\u00bfQu\u00e9 es Automation? Email Automation son los mails que se env\u00edan de manera autom\u00e1tica a partir de ciertos disparadores o eventos que tienen que ver con el comportamiento de tus contactos o con determinadas fechas. \u00bfC\u00f3mo funciona Automation? \u00a1Es f\u00e1cil! Solo debes elegir un evento disparador, una campa\u00f1a de referencia, cu\u00e1ndo se va a enviar… Leer m\u00e1s »Sobre Automation<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":1381,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"_vp_format_video_url":"","_vp_image_focal_point":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[47,9],"tags":[],"class_list":["post-1379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-campanias-automatizadas","category-emarketing"],"yoast_head":"\nSobre Automation - TuPropiaMarca.com<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/tupropiamarca.com\/site\/sobre-automation\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre Automation - TuPropiaMarca.com\" \/>\n<meta property=\"og:description\" content=\"\u00bfQu\u00e9 es Automation? Email Automation son los mails que se env\u00edan de manera autom\u00e1tica a partir de ciertos disparadores o eventos que tienen que ver con el comportamiento de tus contactos o con determinadas fechas. \u00bfC\u00f3mo funciona Automation? \u00a1Es f\u00e1cil! 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